Platforms

Repurposing content is a time-saving strategy used by creators and brands to maximize their reach across various social media platforms. But does reposting the same content from one platform to another negatively impact engagement? With the rise of content algorithms and platform-specific features, creators are often left wondering whether this practice does more harm than […]

Instagram Threads, a standalone messaging app designed to keep users connected with their close friends, has rapidly expanded since its inception. As of March 2024, Threads boasts around 160 million active users. This rise in popularity underlines the importance of understanding how the app’s algorithm operates. Projections suggest that by 2025, Threads could reach 190

If you’ve ever wondered why some Instagram posts seem to get all the love, while others feel like they’ve been lost in the confusion, timing might be the key you’re missing. Instagram, with its eye-catching visuals, is a powerhouse for brands to showcase their products and services. But when you post can be just as

Let’s be real—Instagram isn’t just for aimless scrolling anymore. It’s become a powerful tool for finding exactly what you need (search results), whether it’s a cool new spot for brunch or the latest must-have product. And guess what? Gen Z is leading the charge, with nearly 40% turning to Instagram (and TikTok) to search for

Organic reach has been a big topic in social media for a long time. As of July 2023, the average engagement rate for an organic Facebook post has dropped to between 2.58% and 1.52%. This means fewer people are seeing posts without ads, which worries a lot of marketers. But despite this, organic social media