Platforms

Instagram Threads, a standalone messaging app designed to keep users connected with their close friends, has rapidly expanded since its inception. As of March 2024, Threads boasts around 160 million active users. This rise in popularity underlines the importance of understanding how the app’s algorithm operates. Projections suggest that by 2025, Threads could reach 190 […]

Let’s be real—Instagram isn’t just for aimless scrolling anymore. It’s become a powerful tool for finding exactly what you need (search results), whether it’s a cool new spot for brunch or the latest must-have product. And guess what? Gen Z is leading the charge, with nearly 40% turning to Instagram (and TikTok) to search for

Organic reach has been a big topic in social media for a long time. As of July 2023, the average engagement rate for an organic Facebook post has dropped to between 2.58% and 1.52%. This means fewer people are seeing posts without ads, which worries a lot of marketers. But despite this, organic social media

Isn’t social media all about getting likes, comments, shares, and views? When more people interact with your content, platforms like Instagram or TikTok show it to even more users. But with so many people trying to get attention, some have found ways to boost their visibility. One of these methods is called “engagement pods.” If

Instagram’s Explore Page is the holy grail for creators and brands looking to expand their reach. With over 500 million users visiting it daily, the potential for visibility is enormous. However, many creators believe that Reels are the only path to landing on this coveted page. That’s simply not true. While Reels are popular, there