Monetization

Let’s be real—Instagram isn’t just for aimless scrolling anymore. It’s become a powerful tool for finding exactly what you need (search results), whether it’s a cool new spot for brunch or the latest must-have product. And guess what? Gen Z is leading the charge, with nearly 40% turning to Instagram (and TikTok) to search for […]

Organic reach has been a big topic in social media for a long time. As of July 2023, the average engagement rate for an organic Facebook post has dropped to between 2.58% and 1.52%. This means fewer people are seeing posts without ads, which worries a lot of marketers. But despite this, organic social media

Isn’t social media all about getting likes, comments, shares, and views? When more people interact with your content, platforms like Instagram or TikTok show it to even more users. But with so many people trying to get attention, some have found ways to boost their visibility. One of these methods is called “engagement pods.” If