Why IGTV Failed: How to Avoid Similar Pitfalls with New Video Features
When Instagram launched IGTV in 2018, the goal was to compete with YouTube by creating a platform dedicated to long-form vertical video content. It seemed like a game-changer. But fast forward to today, IGTV has been phased out, and Instagram is focusing on other video formats, like Reels. So, what went wrong with IGTV? And […]
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