User-Generated Content is Not Worth the Effort: The Hidden Costs Creators Often Overlook
User-generated content (UGC) has been touted as one of the most authentic and engaging forms of marketing, allowing brands and creators to build communities, increase engagement, and foster loyalty. It sounds like a win-win situation — users create content for free, share their love for a brand, and brands get organic promotion. But is UGC […]
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