Meta’s Strategy for Attracting TikTok Creators: Cash, Community, and the Battle for Attention
TikTok, the platform that has revolutionized short-form video content, has seen explosive growth in the past few years. However, its future in the U.S. has been clouded by regulatory scrutiny, creating an opening that Meta has been quick to exploit. Meta, the parent company of Facebook and Instagram, is aggressively working to lure TikTok creators […]