User-generated content (UGC) is one of the most authentic ways to promote your brand and drive engagement.
With Instagram’s ‘Add Yours’ sticker, you can easily encourage your followers to participate and create content that highlights your brand.
This interactive sticker lets users respond to your prompt, allowing you to build a collaborative content experience.
Here’s a step-by-step instruction on how to make the most out of the ‘Add Yours’ sticker to boost engagement and even monetize your content!
Understanding the ‘Add Yours’ Sticker
The ‘Add Yours’ sticker allows users to add their own photos or videos to a chain of content. This feature can create viral trends and boost your reach by making it easy for others to participate and share their contributions with their followers.
Why the ‘Add Yours’ Sticker Works for Monetization
Here are some ways this sticker can help drive monetization:
- Amplifies Reach: Every time someone adds to the sticker chain, your original post gains exposure to their followers. The more people join, the broader your content’s reach.
- Strengthens Brand Connection: Encouraging your audience to share their own content based on your prompts fosters a sense of community. This connection can translate into brand loyalty and higher conversion rates.
- Promotes Products Naturally: By choosing relevant prompts, you can feature your products within a UGC trend, allowing your audience to showcase how they use or enjoy them.
How to Use the ‘Add Yours’ Sticker for UGC and Monetization
Step 1: Create an Engaging Prompt
Choose a prompt that aligns with your brand and invites your followers to showcase something specific. For example:
- If you’re a clothing brand, try “Show us your favorite fall outfit.”
- If you run a coffee shop, use “Share your cozy coffee moments.”
Interactive Tip: Drop a question in the caption! For example, “What’s your fall vibe? Tap the ‘Add Yours’ sticker and share your look with us!”
Step 2: Feature Your Products
Whenever possible, subtly include your product in the prompt. If you’re a skincare brand, try something like, “Show us your nighttime skincare essentials.” Your followers might include your product in their posts, giving you organic promotion.
Step 3: Repost UGC to Your Stories
Once people start sharing, keep the engagement rolling by reposting some of the responses to your own Stories. This shows appreciation for your followers and encourages others to participate.
Step 4: Collaborate with Influencers
Consider teaming up with influencers who can use the ‘Add Yours’ sticker to further extend your reach. This can be especially useful if they include your product in their posts, helping to create social proof and increase interest in your brand.
Interactive Tip: Ask your audience to tag friends they think would love to participate, driving even more traffic to your post.
Measuring Success & Optimizing Your Strategy
To ensure your ‘Add Yours’ sticker campaigns are effective, keep track of these metrics:
- Engagement Rate: Monitor how many people tap on your sticker and add their own content. This shows how well your prompt resonates.
- Reach & Impressions: Observe the number of unique accounts reached. The more people who add to the sticker, the further your post can travel.
- Conversion Rate: If your post leads back to a product page, keep an eye on the click-through rate. You might see an increase in sales tied to these UGC posts, especially if you’ve featured products in the prompt.
Ideas for Monetizing with the ‘Add Yours’ Sticker
Here are a few ways you can turn engagement into revenue with this sticker:
Run a Contest or Giveaway
Encourage people to add to your sticker with a prompt like “Share how you style our products, and win a gift card!” This encourages more participation and can drive conversions as people purchase your products to join in.
Feature User-Generated Content in Ads
With permission, you can take the content generated from the ‘Add Yours’ sticker and turn it into ad creatives. This gives your ads a more authentic feel and can increase ad engagement by showing real customers enjoying your products.
Sell Exclusive Products Through UGC Campaigns
Use the UGC from the sticker to showcase a product or collection launch. For example, if you’re launching a new shoe line, prompt your audience with “Show us your favorite adventure spots” to create a trend that’s tied to the lifestyle of your products.
Encouraging Long-Term Engagement & Community Building
The ‘Add Yours’ sticker isn’t just a one-time engagement tool. Here’s how you can keep your audience coming back for more:
- Create Recurring Themes: Establish weekly or monthly ‘Add Yours’ themes that your audience can look forward to.
- Feature Community Stories: Use the content generated through the sticker as regular features on your Story Highlights.
- Highlight Top Contributors: Acknowledge the top participants, or even create a monthly “UGC Hall of Fame” for your most dedicated followers.
Interactive Tip: End your post with a question to keep the conversation going. “What should our next theme be? Comment your ideas!”
Final Thoughts: Building a Stronger Community with UGC
The ‘Add Yours’ sticker is more than just a fun feature—it’s a powerful way to create a sense of belonging and community around your brand.
By strategically using this tool, you can boost engagement, build trust, and even monetize through authentic content created by your audience.
Ready to turn UGC into revenue?
Try the ‘Add Yours’ sticker on your next post, and watch your community—and conversions—grow!