Creating fresh content is important, but there’s a goldmine hidden within your existing library! Content repurposing is taking your existing content and transforming it into a new format to reach a wider audience. (basically, getting maximum reach from a content piece)
Imagine you’ve written a killer blog post. Repurposing lets you transform it into a video script, an infographic, or even a social media series. It’s all about presenting the same valuable information in a new format that resonates with different audiences.
Now, you must be thinking, why repurpose content? Let’s consider the benefits:
- Maximize Efficiency: Saves time and resources for new content.
- Reach New Audiences: Exposes content to wider platforms and viewers.
- Deepen Engagement: Keeps existing content fresh and boosts interaction.
- SEO Advantage: Regular updates improve search engine ranking.
You can repurpose any format into many different formats and upload it on various platforms to get more reach.
Now, how you can do it in such a manner, that you get the maximum reach and best results??? As, many brands and creators try to do content repurposing, yet they don’t get effective results.
Let’s look at how to repurpose content for manimum reach online:
- Target Top Performers: Focus on repurposing content that already thrives. This comes from analyzing the performance of post nicely. (e.g., high-traffic blog posts, engaging presentations).
- Platform-Specific Tweaks: Adapt content length and style to each platform. A mistake that a lot of creators make, is they forget every platform has a standard format. So, don’t do the same in your case. (eg., short videos for social media, detailed posts for websites,etc.)
- Cohesive Brand Identity: Maintain a consistent voice and message across all repurposed content. This helps you solidify your brand recognition, and won’t confuse audience.
- Data-Driven Refinement: Track performance to see what resonates. Use insights to guide future content creation and repurposing strategies.
- Leverage User-Generated Content (UGC): Encourage your audience to engage with your repurposed content. Run contests or challenges related to your content, and use the best UGC to create additional content pieces or testimonials.