Social media is all about getting the most out of your content—and that means repurposing! If you’re already creating engaging Instagram Stories, you’re halfway there.
But did you know you can take those Stories and turn them into Pinterest Idea Pins?
Not only can this give your content a second life, but it can also help you tap into Pinterest’s growing audience and generate more revenue.
Let’s break down the step-by-step process of transforming your Instagram Stories into Pinterest Idea Pins. Get ready to multiply your reach and revenue with a few simple tweaks!
1. Why Repurposing Content Matters
Repurposing your content is like giving your best ideas a second chance. You’ve already invested time and creativity into your Instagram Stories, so why not maximize their value?
- Boost visibility: Not everyone follows you on both Instagram and Pinterest. Repurposing helps you reach new audiences on different platforms.
- Save time: Instead of creating content from scratch, you can reuse what you’ve already created, saving hours of effort.
- Increase revenue potential: Pinterest is a highly visual platform that supports shopping features and affiliate links. Converting Instagram Stories into Idea Pins can boost engagement and drive traffic to your products or affiliate partners.
User question: Do you already use Pinterest for your business? If so, what’s working well for you?
2. Understanding Pinterest Idea Pins
Before we dive into the how-to, let’s quickly understand what Pinterest Idea Pins are and why they’re valuable.
Idea Pins (formerly called Story Pins) are a lot like Instagram Stories, but with a few key differences:
- They don’t disappear after 24 hours.
- They allow you to include up to 20 frames of content.
- You can add clickable links, stickers, text overlays, and even voice narration.
- They can be found through Pinterest search, allowing your content to live on and continue driving traffic over time.
Pinterest Idea Pins are perfect for sharing step-by-step tutorials, product highlights, and creative ideas that drive engagement and conversions. And the best part? They can easily be monetized with affiliate links and Pinterest’s shopping features.
3. Step-by-Step Guide: Converting Instagram Stories into Pinterest Idea Pins
Now, let’s get practical. Here’s how you can repurpose your Instagram Stories and turn them into Idea Pins for Pinterest.
Step 1: Plan Which Stories to Repurpose
Not every Instagram Story is suited for Pinterest. Think about which stories are visually appealing and informative. Tutorials, tips, or product showcases work especially well for Pinterest Idea Pins.
For example, if you’re a beauty influencer, repurpose your Instagram Story showcasing your skincare routine. If you’re a fitness coach, turn your workout tips into a Pinterest Idea Pin that guides users through each exercise.
Pro Tip: Aim to repurpose Stories that add value. Think of Pinterest users who are searching for inspiration, ideas, and tutorials.
Interactive task: Which Instagram Stories do you think would work best on Pinterest? Make a list of a few top candidates!
Step 2: Download Your Instagram Stories
Before repurposing, you’ll need to download your Instagram Stories to your device.
Here’s how to do it:
- Open your Instagram app and navigate to your archived Stories.
- Tap on the Story you want to repurpose.
- Tap the three-dot menu in the bottom right corner and select “Save Video” or “Save Story.”
Friendly tip: Save your stories as individual frames, especially if you used multiple slides. This way, you can upload them as separate Idea Pin slides on Pinterest.
Step 3: Edit Your Stories to Fit Pinterest’s Format
Pinterest Idea Pins have a unique format, so you may need to make slight edits to your Instagram Stories to fit better on Pinterest.
- Aspect ratio: Instagram Stories use a 9:16 format, which is also perfect for Pinterest Idea Pins. No need to worry about resizing!
- Text and elements: Make sure any text in your Instagram Story is readable and not cut off. Pinterest also has a more search-based audience, so include searchable keywords in any text or overlay.
- Call to action (CTA): Pinterest users are more likely to click links or shop directly from your content. Add a clear CTA that encourages viewers to take the next step, such as “Shop Now” or “Learn More.”
Pro Tip: Use Pinterest’s built-in editing tools to add engaging elements like stickers, voiceovers, or extra text to make your Idea Pin stand out.
Step 4: Add Shopping and Affiliate Links
Here’s where the revenue part comes in! Pinterest allows creators to add shopping tags and affiliate links to Idea Pins, making them highly profitable.
- Tag products: If your Instagram Story was focused on products (like beauty items, tech gadgets, or fashion), make sure to tag the products directly in your Idea Pin. Pinterest allows users to shop right from the platform.
- Add affiliate links: If you’re using affiliate marketing as a revenue stream, include your affiliate links in the Idea Pin’s description. When users click through and make a purchase, you’ll earn a commission.
Interactive moment: Do you use affiliate links in your content? If not, now might be a great time to start thinking about it!
Step 5: Post Your Pinterest Idea Pin
Once you’ve edited and added links, it’s time to post your Idea Pin.
- Title and description: Don’t forget to write a keyword-rich title and description. Pinterest is a search-driven platform, so including relevant keywords is key to getting your content discovered. For example, if your repurposed Story is about skincare, make sure to include terms like “skincare routine” or “glowing skin tips.”
- Hashtags: Pinterest allows for hashtags, so use relevant ones to boost the reach of your Idea Pin.
Once you hit publish, your repurposed Instagram Story is live on Pinterest and ready to engage a whole new audience!
Friendly challenge: Once you’ve posted your first Pinterest Idea Pin, track the engagement. How is it performing compared to your Instagram Stories?
4. Why Pinterest Idea Pins Are Great for Revenue
Let’s talk about the benefits. Why is turning your Instagram Stories into Pinterest Idea Pins so powerful for your revenue?
- Extended content lifespan: Unlike Instagram Stories, which disappear after 24 hours, Pinterest Idea Pins stay on your profile indefinitely. This means they keep driving traffic, engagement, and potential sales long after they’re posted.
- Affiliate potential: Pinterest users often search for products or tutorials, which makes it a perfect platform for sharing affiliate links and product recommendations. Every view on your Idea Pin can lead to a potential purchase.
- More shopping features: Pinterest has become a go-to platform for e-commerce, with shoppable tags and product links integrated directly into Idea Pins. This makes it super easy for followers to discover and buy the products you promote.
Pro Tip: Pinterest’s search functionality makes it an evergreen platform. Your Idea Pins can show up in searches months after you post them, giving your content a much longer lifespan compared to Instagram Stories.
Conclusion: Double the Platforms, Double the Value
Repurposing your Instagram Stories into Pinterest Idea Pins is a simple, effective way to expand your audience and increase your revenue.
By following these easy steps—choosing the right content, editing for Pinterest’s format, adding affiliate links, and posting—you’ll be able to maximize the value of your content on two powerful platforms.
So, are you ready to give your Instagram Stories a second life?
Start repurposing today, and watch how reaching a wider audience can unlock even more revenue potential!