Twitter has begun testing its newest feature — super follow — which allows creators to provide subscription-only content. Users will pay a monthly price to “super follow” their favorite accounts and will gain access to additional and exclusive content.
Here are some guides on twitter’s super follow to use to thoroughly:
How to qualify for this ?
Not everyone will be able to set up Super Follows for accounts. It’s only open to users who:
- Have at least 10,000 followers. If you haven’t hit that milestone yet, you’re going to have to keep tweeting for free.
- Have tweeted at least 25 times within the last 30 days. If you aren’t creating regular content, step aside.
- Are based in the U.S.
- Are least 18 years old.
How to apply
If you meet the qualifications, applying will be easy.
Open up the Twitter app and swipe the screen to the right to pull up a menu. Toward the bottom of that menu you will see “Monetization.”
Who can ‘Super Follow’?
Any region where this feature is available (on web in Australia, Canada, New Zealand, and the US), those interested can purchase a subscription to people in the initial test group. To find a user, look for the ‘Super Follow’ button on their profile.
You can follow more than one profile, and retweet and quote tweet posts.
Cost of Super Follow subscription
The price of the monthly subscription is set by the person you can apply for this option. These price points are available: $2.99, $4.99, or $9.99.
For more information on the Super Follow feature, click here.
The benefits for creators are obvious, but what does this mean for your brand?
- Exclusive Content: You can charge for content for the first time. With exclusive content comes exclusive company announcements, events, webinars and promotions.
- Discounts and Special Promos: You can offer exclusive deals solely to your super followers. Any loyal brand follower who uses their product/service enough will find themselves gaining a return on their investment — as long as they take advantage of these deals!
- Newsletters: You can begin to turn your brand’s newsletter into exclusive content, which could potentially build more buzz – people want what they can’t have!
- Community: Your can now build a community around loyal and devoted customers/audiences. It’s likely that brands will be more motivated to connect with their super followers knowing they are 100% engaged.
Following these tips is essential in order to keep your goal in terms of monetization to keep it alive.
Feel free to share your thoughts in the comment section.