When speaking about changes don’t you feel that even platforms are making changes to keep the authenticity of their community for the betterment of their platform.
First you need to know how Instagram feed works:
- Interest. The Instagram algorithm takes into account how much Instagram predicts you’ll care about a post (based on your past behavior and engagement with similar content).
- Post popularity. The algorithm then considers how popular the post is based on how quickly it gains likes, comments, shares, and saves, along with when and where it was posted.
- Poster information. Next, it uses information about the poster to determine how interesting they might be to you. This includes factors like past interactions, post frequency, and more.
- Interaction history. It also takes into account your history of interacting with a particular person to determine how interested you are in seeing their posts.
Here are some tips on How Instagram Algorithm Changes:
Instagram algorithm tips for feed posts
With all these changes and factors to consider, how can businesses and creators improve their visibility on Instagram? Here are a few tips for feed posts.
1. Respect the community guidelines
This is more of an all-encompassing tip. Whether you’re posting on the Feed, in Reels, or to Stories, Instagram’s algorithms limit the visibility of content that goes against the app’s Community Guidelines.
If you’re sharing misinformation, potentially upsetting or sensitive content, or even just low-resolution media, you may find your content less widely distributed.
2. Schedule your posts at the right time for maximum reach
Audience interaction is an important signal across the board on Instagram, so posting your content on the right day and time is going to make a huge difference to your organic reach.
Luckily, Hootsuite’s dashboard helps crunch the numbers and offers suggested best times to post based on your audience’s unique behavior.
3. Post consistently
This is key whether you’re looking for help with reach, engagement or follower growth. (Because, of course, those three things are related.)
On average, businesses should post 3-5 times per week on Instagram. If that sounds like way too much for your small biz, rest assured that just showing up consistently (every weekday, for instance), is enough to keep the ball rolling.
There are so many like this to be told but there is an essential part which is return above that to stay consistent that will play a vital role in your growth.