When thinking of making of your own content isn’t necessary for you plan ahead of yourself in order where you can analysis your upcoming content.
The question in everybody’s arises is that: What’s Next? Preview of upcoming content after the entrance of AI in the scenario.
1. Standing out with the human touch
This is the last of our 2024 content marketing trends that’s directly related to AI, we promise.
As more and more brands turn to tools like ChatGPT to bring content to the market, there’s a risk of the content landscape starting to flatten out.
Remember that AI tools are, as the name suggests: tools. That means they can help us marketers do our jobs better and faster, but the real magic relies on our creativity and the human touch.
2. Zooming in on niche markets
It’s no secret that content marketing is the best way to generate leads. That’s why so many brands are relying on content now—and it’s why content saturation has become a real concern.
Stand out from your competitors in 2024 by digging deeper into your niche markets. Many brands are even going niche with their hero content, which has traditionally been all about trying to appeal to as many leads as possible.
3. Personalising your content
The macrotrend of personalisation has finally made it to the world of content marketing. And it’s resonating with audiences in a major way, maybe because the AI trend (oops, we did it again) is making people extra hungry for authentic, personalised experiences.
It takes a fairly large amount of customer data and solid data management to personalise your content effectively.
But personalized content is worth the investment, as it has been found to generate a 300% ROI.
And brands that want to stand out by adding true value, will rely more than ever on creative human talent to make an impact.
The smartest brands will leverage AI for low-creativity tasks or as a strategic decision-making tool, while using experienced content creators to truly connect with their audiences.
Hope you found helpful, Share your thoughts in the comments.