Pinterest is a visually-driven social media platform that’s become increasingly popular in the past few years. Though the platform was originally ad-free, like most social platforms, it was recently monetized.
Some Tips On Promoting Your Content On Pinterest
1: Publish Interesting, High-Quality Content on Your Site
The first step to Pinterest success is to publish images people want to see and content they want to read. There’s no shortage of content online, so ensure the content you publish on your website provides real value to users and is not available anywhere else. Think about who your followers are (According to Pinterest demographics, they’re most likely women). Cultivate a niche that works for your brand and publish content on that topic.
You should always use high-resolution images that align with your linked content. Relevance will build trust with your audience and keep them coming back for more.
2: Optimize Keywords and Topics
The second step is to ensure you optimize your keywords and topic selection(s) when publishing. Pinterest is integrated with Facebook and Google search, giving you a chance to reach a wide audience. Because Pinterest users rely heavily on the “search” function to navigate by category, you need to make sure yours is relevant. Include relevant keywords at this time.
3: Use Pinterest Ads to Promote Your Pins with Paid Ads
Pinterest Ads give you the opportunity to pay to promote your public pins. Every time you see “promoted by” on a pin, that means a brand is paying to advertise it.
Pinterest allows brands to create ad campaigns based on three major goals: awareness, engagement, and traffic. Brand awareness is paid based on a thousand impressions, while businesses are charged every time a user taps and enlarges, repins, saves pin or clicks on your pin. With traffic campaigns, you pay for every click-through on your pin.
4: Promote Your Pins with Video & Rich Pins
Pinterest recently released promoted video pins , which are targeted at mobile users. These pins feature an animated GIF and give the user access to the full video when they are clicked on. Tip: You can add up to six additional pins below your promoted video for no additional cost. These pins display in carousel format under the video, and they can be used to promote the video content or share additional information.
5- Pin at the Correct Time
Even though Pinterest posts don’t ever go away, there’s still an ideal time to post. According to HubSpot , the best time to post on this social network is5pm on Fridays, between 8-11 pm on Saturdays or 2-4 am on weekdays. If you’re pinning during the day, try to do so between 2 and 4 pm, according to Social Fresh, or between 8pm to 1am. These are the times when the most users are on Pinterest and will see and react to your pins.
Conclusion
Pinning a fantastic image is not the only thing that will help you promote your products or services. Your pins need to be interested and relevant to earn audience engagement.
Pinterest is an affordable tool that allows brands of all sizes to reap the benefits of a creatively engaged community.
We are interested to know your thoughts in this, drop a comment.