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Monetizing Facebook Videos: A Beginner’s Guide

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Are your Facebook videos finally getting the views you’ve dreamt of? Then now might be just the time to turn those views into dollar signs. 

From brand collaborations to video tips, there are multiple services to help you become a full-time content creator without leaving the platform. 

If you’re looking to learn how to Monetizing Facebook Videos , you’re in the right place. Start with:

1. Use the Meta Brand Collabs Manager

Brand Collabs Manager connects influential content creators with companies to pitch their products and services. 

Organizations can search for creators that share the same target audience through the Creator Marketplace. You can also apply for project briefs—calls from brands who are looking for creators to work with.

To monetize your content with the collabs, you need to have at least 1,000 followers and one of the following:

  • 15,000 post engagements over the last 60 days
  • 180,000 minutes viewed over the last 60 days
  • 30,000 1-minute views for 3-minute clips over the last 60 days

2. Set up Facebook Subscriptions 

Maybe you’re looking to avoid corporate partnerships and would rather stay independent. 

Facebook Page Subscriptions, formerly known as Fan Subscriptions, puts your work behind a paywall so only followers can see your account and posts.

3. Enable in-stream ads

You can get paid by enabling in-stream adverts. This service includes short ads that are played while your video is being viewed.

The 4 types of in-stream adverts are:

  1. Pre-roll: play before your video starts
  2. Mid-roll: play during your video
  3. Image: these ads are static and displayed below your video
  4. Post-roll: appear after your video end

4. Collect Stars from Facebook Live videos 

Studies show that Facebook Live videos are watched 3 times longer than regular content. 

Streaming live videos is a big money-maker for creators. You can bypass the need for advertisers and get paid directly by your followers.

Facebook monetizes lives by letting subscribers tip streamers with Stars, which are kind of like a digital currency.

5. Promote products from your Facebook Shop

Facebook Shop is the platform’s built-in shopping feature. It provides browsing and purchasing of items from ecommerce stores without leaving the app. It’s a popular feature—some 37% of people buy on Facebook (comparable with TikTok and Instagram).

So, these are some of the top ways you can not only just create, but also monetize your online presence as a video creator on Facebook. Hope you found this article useful. We would love to learn more about your feedback or further questions regarding this topic, in the comments below.

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