A Facebook Group is one of the most underestimated marketing tactics when it comes to generating leads – and that’s why Facebook Group engagement tactics are so important.
I have seen marketers using Facebook Groups as a strategy to increase referral traffic but, alas, this is not the best way to leverage the power of groups.
If promoted correctly, these groups have the potential to generate direct leads and even sales. All you need is a high engagement rate where people share, discuss, respond and start buying from you – and it’s all for free!
1) Welcome New Members of Your Group
When you welcome new members of your group, you automatically establish a connection with that member right from day one.
This connection helps your members feel included and comfortable enough to open up so they can share their thoughts easily with other group members.
2) Ask New Members to Introduce Themselves
You can ask all your new members to introduce themselves. This is a nice way to make the new members comfortable and get the conversation started.
When people introduce themselves, they feel valued and they consider the entire group as a family because it is easy for them to engage with the members in future.
3) Recognize and Reward Active Members
There are many ways to highlight top contributors on your company’s Facebook group. You can create posting tiers and reward your contributors with company merch. If your group is public, you can reward customers for referring new members.
Giveaways are some of the best Facebook group engagement posts. Post the contest’s details on the group and let your most devoted customers have first access.
4) Post Polls, Surveys and Quizzes
There is nothing better than a poll, survey or a quiz to keep your members hooked. Engagement happens when you directly ask the users for their comments. It should be a no-brainer!
Posting a poll, survey or quiz lets group members quickly share their opinion and engagement happens almost instantly. One of the best ways of using a poll is to identify the current trends related to your niche and create a poll based on that.
5) Ask Different Types of Questions
Posting direct questions is a simple but great way to get the conversation rolling. Think of question as a call to action that persuades people to quickly jump into the conversation and share their thoughts. You can ask the following question types with your group members:
Closed questions like “Do you like the new Apple iPhone X?” People will respond to it with a straight ‘Yes’ or ‘No’.
Open-ended questions like “What did you like the most about the new Apple iPhone X?” There can’t be a straight answer to this question and every member will answer differently.
Image-based questions where an image is shared along with the question so that people are able to grasp the question easily.
General questions like “Who is your favorite footballer?” These types of questions are a no-brainer. It’s easy, simple and people like to jump into these conversations.
That’s it! Keep interacting with your audience, as that’s the ultimate way to build an active audience base, with raving fans that vouch for you. These are people who are gonna be there to support you when you launch any free or paid product/service.
Pro Tip: Build a email list as you move up the ladder of audience building, as that’s the best form of owned audience, and will be the best conversion list in your entire following. You help them, they help you. It’s a WIN-WIN!