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Should you pay to promote your Blog (as a beginner)?

Should you pay to promote your blogs (as a beginner)?

Why and When should you pay to promote your Blog? And the most important question, that so many beginners are confused with- Should you pay to promote your blogs (as a beginner)?

When it comes to blog content, distribution is equally as important as creation. Simply hitting the “publish” button without any follow-up action is unlikely to get you organic web traffic anytime soon. 

That’s where social media plays an important role. Nearly all bloggers today promote their blog content via social media sites, whereas two-thirds of them are using email marketing (According to Statista, 2020).

Promoting your Blogs is a very important part of Blogging. In order to create successful blogs and drive traffic to your website, you should start promoting your blog as quickly as possible. There are free and paid to promote ways available on the internet and both are very helpful in terms of Blog’s success.

Blogging statistics from a recent survey show that “quality of content” is rated the most important success factor among all bloggers.

GrowthBadger, 2019

Now, if you are wondering that when and how should you go for your website’s promotion? Let me clear your doubt in detail.

When Should you Start Promoting your Blog Posts?

After your site is live on the internet and you have at least posted 35 blog posts on your website, you should start focussing on promoting your blog posts so that you can drive traffic from search engines and social media websites.

And for paid promotion, I will recommend you to start paying for social media, once your site has started ranking for posts on the Search Engine Results Page (SERP) because until you don’t have a good amount of organic page views on your website, you must not generally drive traffic from social media.

Here you can rather go for Search engine marketing(SEM) because it will help Google to index your site in a very faster way.

Importance of Promoting your Website/Blogs

importance of promoting your blogs/ website

The most important need for promoting your blogs is to drive as much traffic to your Website. And also, to create awareness about your brand and the niche on which you blog so that people can stay connected and updated with you.

Every blog post on your website creates one or more indexed pages on your website and thereby giving you a new opportunity to drive traffic to your website and also for you to give something helpful to the people in your selected niche.

When you drive traffic to your website by promoting it, then it gives search engines (like Google, Bing, Yahoo, Yandex, etc.) a sense of authority that you are trying to help a bigger audience and starts frequently checking your website for new content to be indexed.

How Long Does it Take to Rank on Google?

Check out this video of Jim Harmer for a more clear view on this topic.

Since search engines generally take at least 35 weeks for ranking new websites and their posts (According to Income School LLC), you have to take care of the correct timing on which you have to start promoting your website.

Type of Website Time (in Weeks)
Brand New Site35 weeks
Moderately established site25 weeks
Very well established site18 weeks
Average Time is taken by different categories of the site to get ranked on Google

In the meantime, you can publish some really good quality content on your website (minimum 35 blog posts) and can also promote your blogs for free, by the methods given below, and can increase the upcoming organic traffic from google.

8 Best Ways to Promote your Blog for Free

  1. Youtube Video: Create a Youtube video on the topic of your Blog and also embed it in your blog post. This can increase your brand awareness and also help drive traffic to your website and thus increasing website’s authority.
  2. Social Media Posts: Start sharing posts on your social handles and you can also advertise your posts at a very less price if you want otherwise it’s free.
  3. Create Podcasts: Start creating some podcasts in order to reach a audience of your niche who loves listening to podcats which will eventually increase traffic to your website.
  4. Email Marketing: Start collecting emails from the your website visitors in order to send email campaigns about your new posts and offers available on your site.
  5. Guest Blogging with Bonuses: Start building positive relations with your niche blog (also with other niches too), for getting opportunities on guest blogging on their site and drive traffic back to your site with your backlink. This also improves your Backlink profile which increases your Domain Authority. But you must know that the average referral traffic from a guest post is about 50 clicks only (According to Bloggerjet). So, you should start using guest post bonuses on your guest posts, which is, you don’t just add a link to your website, instead you offer up something to the reader which will drive traffic to your website. This will finally help you increase traffic to you site from
  6. Answer Forums on Google: Just search your post topic and add forum to its end and then you will get various forums on that topic. Here, you can directky answer users questions and givea link for the user to visit to solve all his problems on the topic.
  7. Comment on Competitors Posts: Just read your competitors posts and give a positive reply on the sub-topics you liked. Then you can add the topics about which you have on your blog post, and ask the readers to checkout the link if they wanna know more about it.
  8. Message people who have linked with your competitors posts: Go to ahrefs and put your competitors blog url and checkout who is linking to them. Send them a simple email about what are the extra things that your blog covers on the topic (Be casual with them rather than directly asking them to click on their link).
Social Media Platform
(Type)
Cost per post
(for impressions)
Facebook $7.19 per 1000 impressions
Twitter$6.46 per 1000 impressions
Instagram$6.70 per 1000 impressions
Pinterest$2.00 for impressions
LinkedIn$10.00 for impressions
Youtube$10.00 for impressions

What is Paid Marketing/Promotion?

Paid Promotion is a type of marketing that is generally used to inform the target audience about the relative merits of a brand’s products, services, or solutions to their issues.

The aim of promotion is to increase awareness, generate sales, create interest, or loyalty to a brand.

For bloggers, it is very helpful to increase the traffic and also the above-mentioned terms. You can increase your website’s traffic by promoting your blogs through paid marketing.

How does Paid Promotion Works?

Are you familiar with promoting blog/social media posts? If not then you will probably what it is after completely reading this topic.

There are generally two types of Marketing services mostly used by bloggers and website owners, which we will be discussing below.

Search Engine Marketing(SEM)

Search Engine Marketing or Paid Search involves purchasing ads or sponsored listings that appear on search engine results pages (SERP) when consumers search for information relevant to your content. 

Google’s search ads run on a pay-per-click (PPC) basis, using an auction-based system to determine when and how often your ad is displayed alongside the keywords you target.

By setting a budget and maximum cost per click, you are bidding on how much you are willing to pay for each click your ad receives. From there, Google’s algorithm evaluates your campaign against competitors looking to target the same keyword, and determines when and how often to display your ad.

Paid Social Media Promotion

This is a promotion where you pay a fee – either on a pay-per-click (PPC) or cost-per-impression (PPM) basis – to increase your content’s chances of getting in front of your target audience.

This is the most complex field when it comes to paid promotion and also arguably the most impactful promotional channel given how many people rely on it to stay connected to the people, products, and ideas that matter to them.

Paid campaigns can be deployed on nearly every social platform – and the big ones like Facebook, Twitter, LinkedIn, and Snapchat offer multiple ad formats, with dozens of configuration options for content marketers to choose from – enticing viewers with sound, video, interactivity, and more.

So just go out and start promoting if you have understood how these things work on the internet.

Conclusion

In this post, we discussed so many topics on paid promotion and also about some really cool ways to promote blog posts for free.

And after creating this blog, I also got to learn a little more on the topic when I was working on the topic research for you all.

I have tried to explain everything in the best way possible so that you can make a good decision after reading this entire post.

Thank you! For reading this post.

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