How To identify and fix common SEO issues such as broken links, duplicate content, or crawl errors with the help of Google Search Console?

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Search engine optimization (SEO) is a crucial aspect of website maintenance and growth. However, it can be difficult to keep track of all the different elements that contribute to your website’s search engine performance. 

The first step to fixing SEO issues is to identify them. Google Search Console is a powerful tool that allows website owners to track their website’s performance in search engines and identify any issues that may be impacting their search engine rankings. It is a free service provided by Google, and it can be accessed by anyone who has verified their domain ownership on it.

In this article, we’ll help you identify and fix common SEO issues such as broken links, duplicate content, and crawl errors, with the help of Google Search Console.

I’ll also provide step-by-step instructions and helpful tips to help you resolve these issues and improve your website’s search engine performance, including mobile optimization and speed.

So get ready to fix it all! Let’s go!

Using Google Search Console to Identify and Fix Broken Links

Broken links, also known as 404 errors, occur when a user clicks on a link that leads to a page that no longer exists. These can happen for a variety of reasons, such as when a website’s structure changes or when a page is deleted.

Broken links can have a negative impact on your website’s search engine rankings and user experience.

To identify broken links on your website, you can use the Crawl Errors report in Google Search Console. This report will show you all the broken links that Googlebot has encountered when it crawls your website. By reviewing this report, you can identify any broken links on your website and take steps to fix them.

Page indexing section in Google search console
Broken links section in Google search console

To fix common SEO issues like this, you should take the following steps:

  • Check the source of the broken link: Once you have identified a broken link, it’s important to check the source of the broken link. If the link is broken because the page it is linking to no longer exists, you will need to update the link to point to a new page. If the link is broken because the URL has changed, you will need to update the link to point to the new URL.
  • Update or remove the broken link: Once you have identified the source of the broken link, you can update the link to point to a new page or remove the link entirely.
  • Redirect the link: If the page that the link is pointing to has been moved to a new URL, you should set up a redirect from the old URL to the new URL to ensure that any users who click the link are taken to the correct page.
  • Regularly check for broken links: It’s important to regularly check for broken links on your website, so you can fix them as soon as they are found.
  • Monitor 404 errors: Use a monitoring tool to check for 404 errors on your website and redirect them to a relevant page or the homepage.
  • Check internal and external links: Make sure that you also check internal links, such as links to other pages on your own website, as well as external links, such as links to other websites.

By following these steps, you can effectively fix broken links on your website and improve the user experience for your visitors.

Eliminating Duplicate Content with the help of Google Search Console

Duplicate content refers to content that appears on multiple URLs on your website. This can happen when a website’s structure changes or when pages are accidentally duplicated. Duplicate content can have a negative impact on your website’s search engine rankings, as it makes it difficult for search engines to determine which version of a page should be included in search results.

To identify duplicate content on your website, you can use the “Coverage” report in Google Search Console. This report will show you any pages on your website that are excluded from Google’s index due to duplicate content.

Page indexing section in Google search console
Duplicate section in Google search console

Once you identify these pages, you gotta fix them. So whom are you waiting for???

Follow these simple steps:

  1. Remove or rewrite the duplicate content: Once you have identified the pages with duplicate content, you have a few options: you can remove the duplicate content entirely, or you can rewrite it to make it unique.
  2. 301 redirect: If you have duplicate content that you cannot remove or rewrite, you can use a 301 redirect to redirect visitors from the duplicate page to the original page. This tells search engines that the duplicate page has been permanently moved to the original page.
  3. Use canonical tags: Using canonical tags on duplicate pages tells search engines that the content on the duplicate page is the same as the content on the original page and that the original page should be indexed instead.
  4. Check internal and external links: Make sure that you also check internal links, such as links to other pages on your own website, as well as external links, such as links to other websites.
  5. Monitor the situation: Once you have made changes, use the monitoring tools to check if the duplicate content is still present, and if it is, take the necessary steps to remove it.
  6. Check for similar content: Regularly check for similar content on your website, so you can fix it as soon as it is found.

By following these steps, you can effectively fix duplicate content pages on your website and improve your website’s visibility in search engine results.

It’s important to note that it can take some time for changes to take effect, so be patient and continue monitoring your website’s performance.

This audit stuff is really tiring, so don’t overthink. Just do it slowly and steadily and see how the magic of organic traffic happens.

Resolving Crawl Errors and Improving Website Performance with Google Search Console

Crawl errors occur when Googlebot is unable to access or crawl a page on your website. This can happen for a variety of reasons, such as when a page is blocked by a robots.txt file or when a page returns a 404 error.

Crawl errors can have a negative impact on your website’s search engine rankings and user experience. However, if website owners (or you) make the mistake of assuming crawl errors are not important, ignoring them, not monitoring them, not understanding their source, not using the right tools, or not implementing redirects, it can lead to a decline in website traffic and search engine rankings over time.

Because if your pages don’t get indexed, your organic traffic is not gonna increase. No chance!

To identify crawl errors on your website, you can use the Crawl Errors report in Google Search Console. This report will show you all the crawl errors that Googlebot has encountered when it crawls your website.

page indexing section in google search console
Broken links section in google search console

Let’s go for some action…

After you’ve identified them, you need to follow some steps to get indexed with those unindexed pages. And here they are:

  1. Investigate the cause of the error: Once you have identified a crawl error, it’s important to investigate the cause of the error. The Crawl Error report in Search Console will show the type of error and the affected pages, this will give you an idea of what may be causing the issue.
  2. Fix the issue: Once you have identified the cause of the error, you can take the necessary steps to fix it. Common causes of crawl errors include broken links, deleted pages, or changes in the website’s structure.
  3. Redirect: If the page that the link is pointing to has been moved to a new URL, you should set up a redirect from the old URL to the new URL to ensure that any users who click the link are taken to the correct page.
  4. Mark as fixed: Once you have fixed the issue, you can mark it as fixed in Search Console. This will help you keep track of which errors have been fixed and which ones still need to be addressed.
  5. Monitor the situation: Once you have made changes, use the Search Console to check if the crawl errors have been fixed, and if they haven’t, take the necessary steps to fix them.
  6. Check regularly: Regularly check for crawl errors on your website, so you can fix them as soon as they are found.

By following these steps, you can effectively fix crawl errors on your website and improve your website’s visibility in search engine results. Keep in mind that it can take some time for changes to take effect, so be patient and continue monitoring your website’s performance in Google Search Console.

It is also important to note that crawl errors can occur for different reasons, such as server errors, security issues, or problems with structured data, so it’s important to understand the cause of the error in order to take the appropriate steps to fix it. Additionally, it’s important to have regular website maintenance and SEO audit to prevent crawl errors and other SEO issues, monthly or in a few months.

What are common SEO issues that can be identified using Google Search Console?

There are many different SEO issues that can be identified using Google Search Console, such as broken links, duplicate content, and crawl errors. But there are also other issues such as:

  • Mobile usability issues
  • Security issues
  • Pages that are not indexed by Google
  • Pages with low click-through rates or high bounce rates
  • Pages with low-quality content
  • Website speed and performance issues

By using Google Search Console, you can easily identify and fix common SEO issues such as broken links, duplicate content, and crawl errors, as well as other issues that can negatively impact your website’s search engine rankings and user experience.

And of course, I can’t cover all these issues in one article, but surely, I’m gonna write more articles for all these issues, with steps to fix them and publish them asap.

So stay tuned with Biliate.

How to use Google Search Console to improve a website’s mobile optimization and speed?

In today’s digital age, mobile optimization is more important than ever. A large portion of internet traffic comes from mobile devices, and Google has stated that mobile-first indexing is now the default for new websites.

To ensure that your website is mobile-optimized, you can use the Mobile Usability report in Google Search Console. This report will show you any mobile usability issues on your website, such as text that is too small or links that are too close together. By reviewing this report, you can identify any mobile usability issues on your website and take steps to fix them.

You can also use Google Search Console to improve website speed and performance. Google Search Console provides a report on website speed and performance, it shows you the average loading time of your website’s pages and which pages are taking the longest to load. 

It also provides a detailed report on how to improve the website’s speed and performance. So use this free software from google given to the creators, to keep track of their website and rank well on the SERPs.

Conclusion

In conclusion, by using Google Search Console, you can easily identify and fix common SEO issues such as broken links, duplicate content, and crawl errors as well as other issues that can negatively impact your website’s search engine rankings and user experience.

Google Search Console is a powerful tool that allows website owners to track their website’s performance in search engines and identify any issues that may be impacting their search engine rankings. By regularly monitoring your website’s performance and taking steps to resolve any issues that are identified, you can improve your website’s search engine rankings and user experience.

In addition, you can use Google Search Console to improve a website’s mobile optimization and speed which are crucial aspects of SEO. As an expert in SEO, Rand Fishkin says “The most important thing is to focus on the user experience, and make sure that the website is fast, easy to use, and mobile-friendly”.

So, Regularly monitoring your website’s performance on Google Search Console and taking the necessary steps to fix any issues that arise can help you achieve better search engine rankings and a better user experience for your website.

Thanks for reading this article. Hope you found this article useful.

Comment below if you have any questions or feedback related to this topic/article or SEO in particular. 

And don’t forget to check out our other articles on SEO.

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